There's a tempting but wrong way to read today's announcement that Johny Srouji has been named Apple's first ever Chief Hardware Officer. The tempting version is that this is a tidy org-chart adjustment, a consequence of John Ternus ascending to CEO and someone needing to fill the hardware engineering seat. That reading misses everything.

The correct version is this: Apple just reorganized its hardware operation around a single, coherent philosophy, and that philosophy has a name. Srouji has spent 18 years proving that if you own the silicon, you own the product. As of today, he owns both.