The Category That Outlived Everyone Who Built It
Google's Fitbit Air is being called WHOOP like, but screen-less wrist tracking dates to 2011. The category outlived its pioneers, and that history deserves more than a footnote.
Analysis
24 posts
Analysis and opinion on the decisions, strategies, and forces shaping the technology industry. No press release regurgitation, no hot takes for clicks — just the work of figuring out what's actually happening and why it matters.
The Free Chips Are Gone. Now We Find Out If Apple Really Wants the Budget Market.
The MacBook Neo's $599 price was built on Apple's own iPhone quality standards, not strategy. Now that supply is gone, Apple is paying full price to stay in the budget market.
Your Apple Watch Knows You Have Sleep Apnea. It Just Won't Let That Affect Your Score.
Apple's Sleep Score barely moved across a 7-month documented deterioration in my Central Sleep Apnea data. Two years of personal data shows why that matters.
The Laptop Chip War Has Never Been This Competitive. Here's Who's Actually Winning.
Apple, Intel, AMD, and Qualcomm are all making genuine claims on the 2026 laptop market. Here's what the actual performance data says about who's winning and why.
Microsoft Renamed Everything Copilot. Now It's Quietly Undoing All of It.
Microsoft put Copilot on everything and users pushed back hard. Now it's quietly undoing the strategy. Here's what the branding disaster actually cost.
Rivian Built the Car It Always Promised. Now It Has to Prove It Can Sell It.
Rivian’s R2 started production on April 22, 2026, days after a tornado hit the factory.
The Engineer Who Owns the Product: Why John Ternus Is the Right CEO for the Next Apple
John Ternus spent 25 years making Apple’s hardware the envy of the industry. Now he has to run the whole company.
The Architect Gets the Blueprint: Why Johny Srouji Is Now Apple's Most Powerful Hardware Voice
Johny Srouji's promotion to Chief Hardware Officer isn't just a title upgrade. It's Apple declaring that silicon is now the product and the company's future.
Featured
The Cook Era Ends. Apple Bets Its Future on the Engineer Who Built Its Hardware Soul.
Tim Cook is stepping down as Apple CEO on September 1, 2026. John Ternus takes over, and the hardware-first succession signals exactly what Apple thinks comes next.
Apple Business Is Free. Jamf's Problem Is That It Always Was
Apple Business launches April 14 as free MDM for any organization. It won't kill Jamf Pro, but it just priced Jamf's entire SMB segment out of existence.
The AI Memory Crisis Is Dismantling the Handheld Gaming Market in Real Time
The AI-driven RAM crisis is cancelling handhelds, doubling prices, and wiping out the market's momentum. Here's what's happening and why it won't resolve quickly.
Whoop Just Raised $575 Million, Then Spent Some of It Suing a 20-Person Startup
Whoop filed a 111-page lawsuit against Bevel days after a $575M raise. The IP claims are complicated, but the strategic motive is anything but.