#010: Apple's Biggest Bet Wasn't the Foldable
Apple's first foldable made headlines. The real story of Ternus's opening month is how much body and voice data the Health app, Siri AI, and Audio Intelligence now ask for.
Justin
Justin is the founder of Tech Between the Lines. He covers Apple strategy and the broader tech landscape with 15+ years of enterprise IT experience, the perspective that comes from actually deploying the products everyone else just reviews.
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Apple's Health App Just Picked a Fight With Oura, Whoop, and Garmin. It Might Not Be a Fair Fight.
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Apple's "Surprise and Shine" Event
John Ternus closed his first keynote as CEO with iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, AirPods 5, and one last surprise: iPhone Duo, Apple's first foldable.