Authors

Meet the Team

Get to know the team behind Tech Between the Lines.

Justin Scharlemann

Justin Scharlemann is the founder and editor of Tech Between the Lines, an independent Apple-focused publication built on the belief that good technology coverage should inform, challenge, and respect the reader's intelligence.

By day, Justin is a Senior Desktop Engineer at Staples, where he has spent 14 years working across multiple roles managing enterprise technology at scale. That background shapes how he reads Apple's moves: less from the perspective of a spec sheet, more from someone who understands what it actually means to deploy, support, and live inside a technology ecosystem every day.

He launched Tech Between the Lines as a passion project and has grown it into a publication with a clear editorial voice and a growing team of contributors covering Apple design, AI, and the broader tech landscape.

Justin lives in Colorado with his wife and kids. When he's not writing or wrangling endpoints, he's somewhere in the Colorado outdoors.


Brad Thomas

Brad is a product designer and UX/UI Principal at the Electric Power Research Institute, a 30-year Apple enthusiast, and an Apple shareholder. He approaches technology the way designers do: always asking not just what a product does, but whether it's solving the right problem in the right way. His journalism background runs deep. Over 25 years he's written for FOX Sports, Yahoo Sports, and the Salisbury Post, managed a credentialed Carolina Panthers media presence, and served as senior graphic designer for the Charlotte Hornets.


Hayden Bond

Hayden is the founder of Plate Lunch Collective, an AI search optimization agency based in Hawaii. His professional world sits at the intersection of artificial intelligence, search behavior, and how people discover things in an era when buyers ask ChatGPT or Perplexity instead of typing into a search bar. He watches on-device AI adoption and AI monthly active user data the way others track product spec leaks.

All authors

  • Brad Thomas

    13 Posts

    Virginia

    Brad Thomas is a product designer and developer with a designer’s eye for what Apple gets right and a builder’s instinct for what could be better. Brad writes about visual and UX design, AI, and the software he’s actively shipping.

  • Hayden Bond

    2 Posts

    Oahu, Hawaii

    Writes on Apple's AI push, on-device AI adoption, and how people discover things when they ask ChatGPT instead of Google. Founder of Plate Lunch Collective, an AI search optimization agency in Hawaii. 22 years in search.

  • Justin

    231 Posts

    Colorado

    Justin is the founder of Tech Between the Lines. He covers Apple strategy and the broader tech landscape with 15+ years of enterprise IT experience, the perspective that comes from actually deploying the products everyone else just reviews.