Some of the best apps on our phones come from one person, or a handful of people, building the thing they wished existed. Made Small is where Tech Between the Lines covers them. If you make an app for iPhone, iPad, Mac, Apple Watch or Vision Pro with a small team, we want to hear about it.
What we look for
Apps from teams of one to five people that are genuinely useful or genuinely delightful. A launch, a big update, or new support for something like iPhone Duo all make a good reason to reach out. And we always want to know how you landed on the idea, because that story is often the best part.
How picks work
- We test every pick ourselves on real devices. Nothing gets covered from screenshots alone.
- Picks are never paid. If we ever run sponsored spots, they stay separate and are always labeled.
- Coverage isn't guaranteed, and there are no deadlines.
- If you send a promo code and we use it, we say so in the post.
- We pass on clones, apps built around subscription traps, crypto and gambling, and apps whose privacy label doesn't match what they do.
What happens next
We read every pitch. Apps that make the shortlist get installed and tested, and we reach out before anything runs. Picks land in our monthly Made Small roundup, in The Cupertino Chronicles, and now and then as a full feature, like our look at Toastie.
Pitch your app
Prefer email? Write to apps@techbetweenthelines.com. The form just helps us move faster.