Hayden Bond

Oahu, Hawaii 2 posts

Writes on Apple's AI push, on-device AI adoption, and how people discover things when they ask ChatGPT instead of Google. Founder of Plate Lunch Collective, an AI search optimization agency in Hawaii. 22 years in search.

App Intents Are the New ASO: How Siri AI Will Discover Apps

Apple's app discovery is moving from keyword ranking to intent. Apps that declare their actions through App Intents get surfaced by Siri AI, while the rest fall outside assistant-driven discovery.

Hayden Bond Jun 23, 2026 Analysis

Apple Was Rumored to Be Building a Search Engine for a Decade. It Built an Answer Engine Instead.

A rebuilt Siri reads the web and answers for you, set to be the default on more than two billion devices this fall. It will decide what those people hear about your brand, and almost no one has noticed, because it is called Siri.

Hayden Bond Jun 8, 2026 Analysis

iOS 27's "Optimizing Search and Siri" Explained: What the Banner Means, Your Progress Percentage, and How Long It Takes

Apple’s Glasses Have to Solve a Problem Meta Hasn’t

What's New in iOS 27 Beta 4

Skylight Calendar 2 Review: A Genuinely Useful Device That Can't Quite Get Out of Its Own Way

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