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Apple's "Surprise and Shine" Event
John Ternus closed his first keynote as CEO with iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, AirPods 5, and one last surprise: iPhone Duo, Apple's first foldable.
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New iPhones, Macs, iPads and accessories from Apple: what launched, what changed, and whether it is worth buying.
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Apple Refreshes Mac Studio and Mac mini with M6 and M5 Ultra, Drops Polishing Cloth to $9
Apple refreshed Mac Studio and Mac mini with the new M6 and M5 Ultra chips, and cut the Polishing Cloth to $9, even as Mac Studio and mini prices climbed again.
Apple Just Turned Off the Restore Button on a Decade of iPhones.
Apple cut off the restore path on eight legacy iPhones and iPads by unsigning old baseband firmware. The same mechanism still sits under every current iPhone.
Apple Spared the iPhone From the Memory Crisis. The Mac Wasn't So Lucky.
Apple just raised Mac and iPad prices by up to 33% while leaving iPhone, Watch, and AirPods untouched. That split reveals the real strategy.
AirPods Max 2: A Welcome Upgrade That Doesn't Reinvent the Headphones You Already Know
Apple's surprise AirPods Max 2 brings H2, 1.5x better ANC, lossless wired audio, and Apple Intelligence features — but the design and $549 price stay put.
The MacBook Neo Is a New Kind of Mac. Here's What That Actually Means.
The MacBook Neo starts at $599 and runs an iPhone chip — but it's not a cheap MacBook Air. It's the first Mac Apple built from the ground up for people who've never owned one.
What Is Apple's Fusion Architecture? Inside the M5 Pro and M5 Max Chips
Apple didn't just build a faster chip — it rebuilt how a chip gets built. The M5 Pro and M5 Max introduce Fusion Architecture, the most significant structural change to Apple Silicon since M1
Apple MacBook Neo: A $599 Mac Is Real, and Here's Exactly What Apple Traded Away to Get There
Apple's $599 MacBook Neo runs A18 Pro, delivers full macOS, and makes real tradeoffs — no Thunderbolt, no backlit keyboard, no MagSafe, no RAM upgrades. Here's the full breakdown.
Apple M5 MacBook Air: Everything New, What It Actually Means, and Whether You Should Buy One
Apple's M5 MacBook Air doubles base storage and delivers Wi-Fi 7 at a $100 price increase. Here's what changed, what didn't, and whether the math holds up.
Apple M5 Pro and M5 Max MacBook Pro: Fusion Architecture, Super Cores, and the Biggest Chip Leap in Years
Apple's M5 Pro and M5 Max introduce Fusion Architecture and super cores — a fundamental change in how Apple builds pro silicon and what it can actually do.
The iPad Air Has Always Been Apple's Best Value. The M4 Generation Makes That Case Even Harder to Argue With.
The iPad Air has always occupied an interesting position in Apple's lineup, the device that gives you most of what the iPad Pr
The iPhone 17e Doesn't Want to Be the "Cheap iPhone" Anymore
The entry-level iPhone has always carried a quiet asterisk. Get the affordable one, sure — but you'll give up ProMotion, the s