Apple TV+ Gets Quietly Rebranded to Apple TV (Yes, Really)
Apple just rebranded its streaming service from Apple TV+ to Apple TV—yes, the same name as the hardware box sitting under your television—and nobody seems to know why.
Justin
Justin is the founder of Tech Between the Lines. He covers Apple strategy and the broader tech landscape with 15+ years of enterprise IT experience, the perspective that comes from actually deploying the products everyone else just reviews.
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