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Apple Business

Apple the company. Earnings, pricing, leadership, lawsuits and regulators, and what each of those decisions means for the devices you buy and the services you pay for.

The Architect Gets the Blueprint: Why Johny Srouji Is Now Apple's Most Powerful Hardware Voice

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The Architect Gets the Blueprint: Why Johny Srouji Is Now Apple's Most Powerful Hardware Voice

Johny Srouji's promotion to Chief Hardware Officer isn't just a title upgrade. It's Apple declaring that silicon is now the product and the company's future.

Apple Business

The Cook Era Ends. Apple Bets Its Future on the Engineer Who Built Its Hardware Soul.

By Justin Scharlemann Apr 20, 2026

Apple Business

GoPro's Mission 1 Is the Camera It Should Have Built Years Ago

By Justin Scharlemann Apr 20, 2026

Apple Business

The Six-Year Fight Is Finally Over: Apple Wins the Masimo Patent War

By Justin Scharlemann Apr 18, 2026

Apple Business

Apple's Creator Studio Updates Show the Subscription Is Already Earning Its Keep

By Justin Scharlemann Apr 14, 2026

Apple Business

Apple Business Is Free. Jamf's Problem Is That It Always Was

By Justin Scharlemann Apr 8, 2026

Apple Business

The Most Powerful Camera in Space Right Now Fits in Your Pocket

By Justin Scharlemann Apr 6, 2026

Apple Business

Microsoft Finally Admits Windows 11 Went Off the Rails. Now Comes the Hard Part.

By Justin Scharlemann Mar 30, 2026

Apple Business

Apple Just Made Third-Party MDM a Harder Sell for Small Business

By Justin Scharlemann Mar 24, 2026

Apple Business

Samsung's $2,900 Tri-Fold Lasted Three Months. That's the Point, and the Problem.

By Justin Scharlemann Mar 18, 2026

Apple Business

Apple Didn't Just Acquire MotionVFX: It Acquired a Vision for What Final Cut Pro Could Become

By Justin Scharlemann Mar 16, 2026

Apple Business

What Is Apple's Fusion Architecture? Inside the M5 Pro and M5 Max Chips

By Justin Scharlemann Mar 9, 2026

Apple Business

Chase Says It Won't Lose Billions on Apple Card: Here's Why It Might Be Right

By Justin Scharlemann Feb 25, 2026

Apple Business

Apple's "Made in America" Chip Push Is Real, and More Complicated Than the Press Release Suggests

By Justin Scharlemann Feb 25, 2026

Apple Business

The Dark Sky Team Left Apple to Build What Apple Couldn't: Acme Weather

By Justin Scharlemann Feb 22, 2026

Apple Business

The Xbox Identity Crisis Is Now an Executive Reality

By Justin Scharlemann Feb 22, 2026

Apple Business

YouTube TV Finally Admits the Bundle Was Too Expensive

By Justin Scharlemann Feb 9, 2026

Apple Business

Apple's Q1 2026 Earnings: Record-Breaking Quarter Signals Strategic Realignment

By Justin Scharlemann Jan 30, 2026

59 stories