#010: Apple's Biggest Bet Wasn't the Foldable
Apple's first foldable made headlines. The real story of Ternus's opening month is how much body and voice data the Health app, Siri AI, and Audio Intelligence now ask for.
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#009: The Hinge Is Ternus's Real Inauguration
Cook stepped down September 1. Ternus has run Apple for two days, and in six more he faces the keynote stage. The only real test of what changed is a hinge that either hides its seam or doesn't
#008: When Apple Skips the Line, It's Never for Features
iOS 27 beta 5 sit's unshipped over a bug. Three days later, Apple skipped its entire beta process to patch a single Screen Sharing vulnerability in hours. Two exceptions to the same fourteen-year-old release calendar, in one week, reveal exactly what earns the exception.
#007: Apple Stopped Building Products. It's Building the Plumbing.
A Ford deal, a leasing program, and a quiet security update don't look connected until you notice what they have in common: none of them are things Apple built to sell. They're things Apple built to disappear into.
#006: The Siri Apple Got Sued For Is Finally Here. It's Not Even Apple's.
Siri AI shipped in the iOS 27 public beta this week, the same week a court considered a $250 million settlement over its two-year delay. The version now running costs Apple roughly $1 billion a year to rent, and Apple already wants out of the deal.
#005: Siri AI Is Arriving in Pieces, and That's the Whole Problem
iOS 27 Beta 3 shows Siri AI working differently depending on your beta build, your watch, and your country. That's not a rollout bug. It's what a two-year, $250 million overdue promise looks like when it finally ships.
#004: Apple's Price Hikes Aren't a Memory Crisis Story. They're a Power Ranking.
Apple raised prices on the Mac, iPad, Apple TV, and Vision Pro this week and left the iPhone untouched. That split isn't mercy. It's a preview of which product gets the bad news first, and which one gets to wait until launch season makes it easier to swallow.
#003: iOS 27 Is Two Stories. Apple Only Told You One.
Apple's update kept every iPhone, cut 16 other devices across every other platform, and shipped a Siri that your eligible device may not be allowed to run yet.
#002: Apple Stopped Pretending It Could Win AI Alone
Apple handed Siri's brain to Google, locked the best features behind hardware most users don't own, and skipped the EU and China entirely at launch. Tim Cook cried on stage. The market wiped $150 billion by close. That's an honest summary of WWDC 2026.
#001: The Watch Apple Has Been Promising Since Before the Watch Existed
A leadership change on Apple’s most elusive health project is the most quietly significant Apple story of the week, and it lands just days before WWDC, when Apple will talk about everything except this.