The Apple Watch's identity crisis is bigger than a redesign rumor Apple is reportedly weighing a version of the Apple Watch with no screen at all. Brad Thomas • Aug 24, 2026 • Apple
Apple's foldable finally has a hinge story Apple's first folding iPhone doesn't have an official name yet. Everyone inside the company already calls it one, though. Brad Thomas • Aug 20, 2026 • Apple
The Home Hub is Apple's most honest admission about Siri's problems yet A hub built to solve a software problem with hardware Brad Thomas • Aug 18, 2026 • Apple
Featured Apple’s Glasses Have to Solve a Problem Meta Hasn’t Smart glasses are no longer a concept. Meta sold over seven million pairs of Ray-Ban glasses in 2025, and the category that spent a decade being a curiosity is now a consumer product with a genuine audience. Apple is coming for it. Brad Thomas • Jul 21, 2026 • ux
Featured The MacBook Ultra Has to Be More Than a Mac You Can Tap Apple spent years saying laptop touchscreens were a bad idea. Making them a good one requires more than changing its mind. Brad Thomas • Jun 28, 2026 • Apple