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Brad Thomas

Virginia

Brad Thomas is a product designer and developer with a designer’s eye for what Apple gets right and a builder’s instinct for what could be better. Brad writes about visual and UX design, AI, and the software he’s actively shipping.

Somewhere Between iPhone and iPad, the Duo Found Its Own Place. — iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display. | Photo via Apple.com

iPhone

Somewhere Between iPhone and iPad, the Duo Found Its Own Place.

Apple's foldable doesn't stretch iOS or shrink iPadOS. It moves the controls to the side, and that choice will define the first year of living with it.

Wearables

The Apple Watch's identity crisis is bigger than a redesign rumor

By Brad Thomas Aug 24, 2026

Apple Business

What changes when John Ternus takes the keynote stage

By Brad Thomas Aug 21, 2026

Apps & Services

Apple's foldable finally has a hinge story

By Brad Thomas Aug 20, 2026

Smart Home

The Home Hub is Apple's most honest admission about Siri's problems yet

By Brad Thomas Aug 18, 2026

Apple Business

Apple Upgrade Trades Ownership for a Lower Monthly Number

By Brad Thomas Jul 28, 2026

Wearables

Apple’s Glasses Have to Solve a Problem Meta Hasn’t

By Brad Thomas Jul 21, 2026

Mac & iPad

The MacBook Ultra Has to Be More Than a Mac You Can Tap

By Brad Thomas Jun 28, 2026

John Ternus with Tim Cook at Apple Park

Apple Business

What Ternus Taking Over Means for Apple UX

By Brad Thomas Jun 23, 2026

Apple Business

Apple Wants to Be Your Entire Creative Department

By Brad Thomas Jun 16, 2026

Apps & Services

Apple Fixes Liquid Glass Without Starting Over

By Brad Thomas Jun 10, 2026

Apps & Services

WWDC 26 UX: What It Should Have Been All Along

By Brad Thomas Jun 8, 2026

Ipad screen showing Liquid Glass

Software Updates

macOS 27 and the Quiet Work of Getting Liquid Glass Right

By Brad Thomas Jun 6, 2026

IPhone 17 Pro Max on a tabl

AI

WWDC 2026 Is Apple’s Last Chance to Get AI Right

By Brad Thomas Jun 6, 2026

14 stories