The Apple Watch's identity crisis is bigger than a redesign rumor
Apple is reportedly weighing a version of the Apple Watch with no screen at all.
Brad Thomas
Brad Thomas is a product designer and developer with a designer’s eye for what Apple gets right and a builder’s instinct for what could be better. Brad writes about visual and UX design, AI, and the software he’s actively shipping.
What changes when John Ternus takes the keynote stage
Tim Cook retires as Apple's CEO on September 1. John Ternus takes the job the same day, and roughly a week later he walks onto
Apple's foldable finally has a hinge story
Apple's first folding iPhone doesn't have an official name yet. Everyone inside the company already calls it one, though.
The Home Hub is Apple's most honest admission about Siri's problems yet
A hub built to solve a software problem with hardware
Apple Upgrade Trades Ownership for a Lower Monthly Number
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Apple’s Glasses Have to Solve a Problem Meta Hasn’t
Smart glasses are no longer a concept. Meta sold over seven million pairs of Ray-Ban glasses in 2025, and the category that spent a decade being a curiosity is now a consumer product with a genuine audience. Apple is coming for it.
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The MacBook Ultra Has to Be More Than a Mac You Can Tap
Apple spent years saying laptop touchscreens were a bad idea. Making them a good one requires more than changing its mind.
What Ternus Taking Over Means for Apple UX
A hardware veteran taking the reins could finally erase the boundary between device and display.
Apple Wants to Be Your Entire Creative Department
Creator Studio bundles six professional apps into the most aggressive software value Apple has ever offered.
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Apple Fixes Liquid Glass Without Starting Over
The iOS 27 refresh fixes what users spent nine months complaining about. The harder question is why those complaints were necessary at all.
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At WWDC 2026, Apple finally delivered the assistant it has been promising for two years. The question now is whether it can hold up once real people get their hands on it.
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A year of user frustration, a hardware mismatch hiding in plain sight, and a design team course-correcting the right way.