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Apple

Deep dives into Apple's ecosystem: platform releases, Mac and iPhone hardware, and the strategic decisions behind Cupertino's moves. Coverage goes past the announcement to examine what actually changed, what it costs, and what it signals.

Three screens showing the new Siri results in cards in iOS 27.
The new Siri, unveiled at WWDC 2026, planning a trip, reasoning through a group chat, and analyzing an onscreen document.

Apps & Services

Apple Was Rumored to Be Building a Search Engine for a Decade. It Built an Answer Engine Instead.

A rebuilt Siri reads the web and answers for you, set to be the default on more than two billion devices this fall. It will decide what those people hear about your brand, and almost no one has noticed, because it is called Siri.

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